Built By Design begins 31 August. Join this six-week live cohort if you’re ready to build your exit plan and first signature offer before another year disappears inside a job you’ve outgrown.
You Don’t Need to Blow Up Your Life to to Build Your Dream Business.
You need a life-first business model that turns your experience and passions into a irresistible, premium offer (that you're obsessed with) so you can start attracting clients who love to pay you and build a strategic exit plan without gambling your family’s financial security.
BUILT BY DESIGN
The six-week live accelerator for ambitious corporate women ready to build a business around their real strengths, values, capacity, and life.
For ambitious corporate women ready to build a real business; not a vague “passion project.”
Built By Design combines business strategy, offer positioning, Human Design insight, and live coaching to help women create a credible path out of corporate without gambling their family’s financial security.
“By Week 6, I had my first paying client and an exit plan to quit my job.” - Samantha M., Sales & Marketing Director
You already know how to work hard.
You’re not short on ambition. You’re short on a business model that makes sense for the life you actually have.
So you keep trying to squeeze “your thing” into the edges of an already full life; after the school run, after the meetings, after everyone else has had a piece of you.
And the scary part? You’re starting to wonder whether building a business means trading one exhausting job for another.
You see women with less experience and less to offer; living the version of this you actually want. Retreats in Bali, white space in their calendar and attracting aligned clients who love to pay you.
And you can't figure out what they have that you don't.
Here's what they have: a business that was designed around their life; not built on top of someone else's blueprint in an identity that was never theirs.
The Old Way: Build a Business That Demands You Become Someone Else
Pick a niche because the internet says it’s profitable.
Copy someone else’s launch strategy.
Post constantly. Force yourself to sell in a way that feels awful.
Build it late at night'; then wonder why your “freedom business” is making you more exhausted.
The Built By Design Way: Build From What Is Already True About You
Your strengths. Your lived experience. Your values. Your financial reality. Your capacity as a woman, a mother, and a high-achiever who refuses to start from zero.
You don’t need another borrowed blueprint. You need a business that fits around you.
There's a version of you who
She opens her phone and there are messages waiting. Not tyre-kickers. Women who have been watching her for weeks and are ready to say yes.
She gets paid while making the kids breakfast. She takes Tuesday afternoons off for acupuncture, a book in the sun and Housewives completely guilt free. She gets invited to speak at events she used to watch from the audience.
Her business doesn't consume her life. It amplifies. It fits it. It was built around her, from the very beginning..
Hey Gorgeous, I'm Estelle
I know what it feels like to have a career that looks successful on paper and still feel deeply unfulfilled inside.
I spent years climbing the corporate ladder; doing everything right; and still couldn't ignore the truth: I wasn't meant to build someone else's dream while abandoning my own.
I know the strange grief of having a career that looks impressive on paper and still feeling like you’re slowly disappearing inside it.
I didn’t need another promotion. I needed a way to turn the skills, experience, and leadership I’d built in corporate into a business that was mine; without taking a reckless leap, burning bridges, or pretending I suddenly had endless time and energy.
That’s why I created the Anti-9-to-5 Business Design™: a practical way to identify what you’re uniquely positioned to be known for, package it into an offer people will pay for, and build your exit around real life.
Here's how it works
BURN | BUILD | FLY
This is not six weeks of journaling about your purpose or generic business advice that ignores the fact you have a real job, real responsibilities, and a real income to protect.
Burn: identify the conditioning, fear, and borrowed expectations keeping you stuck.
Build: turn your experience and strengths into a clear, premium Signature Offer built around your life and income goals.
Fly: create your visibility, sales, and strategic exit plan; so you know how clients will find you, how you’ll sell, and what needs to happen before you leave corporate.
Human Design is the lens. A viable, aligned business is the outcome.
phase 1: Burn
the woman behind the business
Before you build anything external, you burn what's not coming with you
→ Uncover your Human Design blueprint: how you're actually wired to work, lead, sell, monetise, lead and decide
→ Burn the masks: the perfectionist, the superwoman, the dabbler, the corporate clone, the soloist
→ Shift identity from conditioned high-performer to aligned CEO
phase 2: BUILD
life by design
→ Define your non-negotiables, vision, values, and aligned working model; and your income goals
→ Get bold, unshakeable clarity on what you're known for in your industry; your Signature Essence.
→ Package your brilliance into one Level 10 Signature Offer; named, priced, positioned
→ Get total clarity on your ideal client: who she is, what she needs, why she chooses you
→ Build the offer around your life. Not your life around the offer.
phase 3: fly + exit
magnetic client attraction
→ Attract your dream clients through a Magnetic Attraction approach built around your design; not performance, not force
→ Uncover your Signature Selling Style; the way you're actually meant to sell, so it feels like conversation, not convincing
→ Build your Strategic Exit Roadmap; timeline, income bridge, transition plan
→ Leaving corporate stops being a dream. It becomes a date.
What’s inside the course?
6 core modules — The CEO Alignment Method (valued at $997)
6 interactive workbooks (valued at $297)
6 weekly live hot-seat coaching calls with Estelle (strategy, unblocking; nothing is off limits) (valued at $2,800)
Private telegram community for 6 weeks - support between calls, sisterhood, opportunity to get support from Estelle in between calls (valued at $555)
total value: $4,649
investment: $1,999 full price uSD
Here's what you'll walk away with after 6 weeks
A Level 10 Signature Offer; built in real time. Named, priced, and ready to sell
A business model designed around your life, your values, and how you're actually wired (this is where Human Design changes everything)
A client attraction system built around your actual Human Design; sales and visibility that fit you, not a performance
CEO-level clarity and self-trust so you stop second-guessing every decision and start moving like the woman you already know you are
A personal strategic exit plan with a real timeline
A rewired relationship with money and multiple income pathways built around your unique gifts and experience
The confidence to sell; because by Week 6 you won't just have an offer, you'll know exactly who it's for, how to talk about it, and how to invite people into your world
“I'd been sitting on leaving my corporate job for two years. By Week 3 I had my offer mapped and priced. By Week 6 I had my first paying client and an exit plan to quit my job. The Human Design piece showed me why nothing else had worked before. If you're a corporate woman who knows she's meant for more, stop waiting. This is course is the perfect combination of strategy, insight, soul + lifestyle design. And I loved being able to ask Estelle for advice and support. She got me out of my head and into alignment and action every single time”
Samantha m - Sales & marketing director
Need More Personalised Support?
Built By Design Platinum
For the woman who wants direct support turning her specific career capital, financial goals, and lifestyle vision into a customised business roadmap.
Includes Built By Design, three private strategy sessions, your customised roadmap, and eight weeks of 1:1 Telegram mentorship.
"I joined after becoming a mother and realising I couldn't imagine raising my son inside a job that didn't align with my values.
Six weeks later, I wasn't just thinking about an unconventional path; I was building one. The framework and workbooks turned it into something real, fast.
The Human Design 1:1 was mind-blowing. Module 2 showed me exactly what was possible, and I acted on it.
Estelle gave me the push to be unapologetically myself and build a business and life on my own terms"
Elizabeth P - project manager
Built by Design
$1,999 USD
✅ 6 core modules: The CEO Alignment Method ($999)
✅ 6 interactive workbooks ($297)
✅ 6 live coaching calls with Estelle ($2800)
✅ Private Telegram community: 6 weeks ($500)
Pre-sale bonus
🎁 Human Design Business Blueprint (presale bonus): $597
🎁 Safe Money Mini Course (presale bonus)$297
⭐ 1:1 Human Design Reading, pay-in-full bonus — $500
Total Value: $5,990
Full Price: $1,999
BBD Platinum
$3,333 USD
✅ Everything in Built By Design ($5,990)
✅ 8 weeks of 1:1 Telegram mentorship support: 6 during + 2 post-course integration ($2,600)
✅ Fully customised business roadmap ($897)
✅ 3 private 1:1 strategy calls $1,800
Total Value: $10,390
Presale: $3,333
Payment plan: 3 payment of $1,210 USD
This is not an investment in “quitting your job tomorrow.”
It is an investment in stopping the endless loop of consuming, doubting, and starting over; and building the offer, client plan, and income bridge you need to make your next move from a position of clarity.
Built By Design is for you if you are ready to give six focused weeks to creating a business that can genuinely support the life you want.
Built By Design is not a promise that you will quit your job in six weeks. It is a live, supported process designed to give you the clarity, offer, and strategic roadmap to build a real path out; without making a reckless leap.
If you show up, complete the work, and use the live support, you will not leave with more ideas sitting in a Notes app. You will leave with clear business decisions, a Signature Offer, and a documented next-step plan.
If you are unsure whether this is the right room for you, message Estelle before enrolling on IG @thealigned.path or [email protected]
FAQ
I don’t know what I’d sell yet. Is this still for me?
Yes. You do not need to arrive with a polished idea. Many women join knowing they want out of corporate but feeling disconnected from what they are uniquely positioned to offer. The Build phase is designed to turn your experience, strengths, values, and market insight into one clear Signature Offer.
I’m already stretched. Will this just become another thing on my plate?
Expect around 3 focused hours per week, including the live call. This is not designed to have you posting every day or building a huge business overnight. The goal is to make the right decisions in the right order; so you stop wasting your limited time on random side-hustle activity.
Is this pre-recorded?
Both. The curriculum is pre-recorded so you can work through it at your own pace. The coaching calls are live weekly and the telegram is a sisterhood community and q&a touchpoint.
Can this help me replace a corporate salary?
We do not promise that every woman will replace her salary in six weeks. What we do build is the foundation required to do that strategically: a premium offer, clear positioning, a client-attraction and sales approach that suits you, and an income bridge with a realistic exit timeline.
When will the program start?
Build by Design starts on Monday 31 August AEST and will run for 6 weeks.
When will the call times be?
Calls times/dates will be announced before the program starts, once I've balanced everyone's time zones. All calls are recorded, so you'll never miss a session.
What if I have more questions.
Please send Estelle a Message on Instagram @thealigned.path or email [email protected]
This is your invitation. Not to wait until you feel ready.
Picture her; she's quit. She's obsessed with her business, working with incredible high-value clients, setting her own hours, having champagne lunch on Tuesday because she can. She's the woman you keep almost becoming.
6 months from now, you're either her, or still telling yourself "soon." The cost isn't the investment. It's the version of you still waiting